Top 5 Digital Marketing Tips for Artists

by | Aug 16, 2019 | Music, Top 5

Marketing is the fabric of what we do here at We Like Oliver; so we thought we’d share with you our top 5 Digital Marketing tips. We hope you find them useful!

Be Personable

Being personable will allow fans and followers to get to know the real you behind the music and expand your network. This can be achieved in multiple ways. Going to gigs and connecting with people, conducting Instagram lives and joining groups on Facebook, all can assist in you reaching a wider audience and creating a genuine following.

It’s all about creating your network and tribe, the more people you support around you the more opportunities will come your way. Get yourself out there and connect.

Be Consistent

As the saying goes, consistency is key. People are more likely to engage with your content the more frequently you post. It builds trust and familiarity with you, your brand and your music. The more frequently people are exposed to you, the more awareness that is built around your music — it’s a win-win!

There is something to be said however about posting intelligently, posting on to your Instagram timeline several times per day for instance can prove counterproductive as the algorithm will often block posts reach and engagement with users. Be consistent and be smart.

Create Spotify Playlists

If you’re an artist, creating Spotify playlists can be a cool way to get your music heard as well as let fans know exactly what you’re listening to and the sort of music that you like. Again, support like-minded artists you know by adding their music to these playlists, it’s not a competition — helping them out will lead to them throwing you a bone further down the line in return.

Social Media

When people think of digital marketing, they tend to think of social media first. Over the years, social media has taken the world by storm. Although social media marketing isn’t the only form of digital marketing, it is still vital for having an online presence. Having a good understanding of social media platforms and your target audience can help you to build your fanbase. By not being present on one particular platform, you are restricting opportunities of fans to discover you and your music.

Have a plan

This isn’t just a digital marketing tip — this is a life hack. Always have a plan. Schedule posts, draft up marketing strategies and keep up to date with the latest developments. We love a schedule, a firm plan of attack of when posts are going out at what time. It’s all about the build up to a release to give it the biggest impact it can have.